Senior Digital Campaign Manager

Senior Digital Campaign Manager

Uptime Institute – The Global Data Center Authority®, is an unbiased advisory organization focused on improving the performance, efficiency, and reliability of business-critical digital infrastructure through innovation, collaboration, and independent certifications. Uptime Institute serves all stakeholders responsible for IT service availability through industry-leading standards, education, peer-to-peer networking, consulting, and award programs delivered to enterprise organizations and third-party operators, manufacturers, and service providers.

O Uptime Institute é reconhecido mundialmente pela criação e administração do Tier Standards & Certifications para projeto, construção e operações de Datacenter, junto com seu Selo de aprovação de Management & Operations (M&O), metodologia FORCSS® e Selo de aprovação Efficient IT. Uptime Institute has office locations in the U.S., Mexico, Costa Rica, Brazil, India, U.K., Spain, U.A.E., Russia, Taiwan, Singapore, Dubai, and Malaysia.

Uptime Institute Professional Services is growing to meet the demand of the industry and seeks an experienced individual to assist in its vigorous global expansion.

Position Description

The successful applicant will own and manage the creation and execution of all integrated marketing campaigns across all digital channels for the company. As our Senior Digital Campaign Manager, you’ll design and manage campaigns that will identify prospects that are most closely matched with the core services, based value propositions. You’ll set the campaign strategy, outlining the goals, manage the budget and architecting the content and messaging required at all steps of the prospect’s journey.

The Role Description:

  • An expert in the use of Martech (including Salesforce, Marketo, Octopost, SEO/analytics, etc.) to execute campaigns globally.
  • Manage and optimize use of internal resources, third party services providers and platforms
  • Collaborate and prioritize campaign efforts to align with regional sales lead, Operations, and company strategy.
  • Establish campaign KPIs, and report on campaign effectiveness with an eye on continuous improvement .
  • Build data strategy that allows precise segmentation and targeting.

Summary of Key Responsibilities and Expectations

Key Responsibilities:

  • Creation and management of lead-generation campaigns for each of our product lines, based on actionable and specific value-based offers.
  • Contribute to overall marketing plan including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
  • Set and track campaigns objectives and measure return on investment of marketing program
  • Building a more expansive program of client and prospect engagement across various digital channels.
  • Understand how to look at observed behavior and guide prospects into deeper engagement tracks.
  • Understand and document our buyer’s process, including which channels they get information, from, what influences their decision they make. Then drive changes to our sales and marketing tools and processes based on what you learn.
  • Understand and support our sales channels, using their revenue goals as the basis for campaign creation.
  • Work with international regional commercial leads to understand campaign effectiveness and make regional adjustments.
  • Manage our automated engagement engine to assure it is part of our identification/nurturing strategy (currently DRIFT is in place).

Minimum Qualifications

  • 5-10 years of Digital product marketing experience. (Understanding of the infrastructure market desirable).
  • Ability to use Microsoft Office to create and present our content in various formats and customer assets.
  • Comfortable using, managing and developing the use of SalesForce, Marketo, Octopost
  • Good working knowledge of web optimization strategies across SEO and SEM.
  • Experience with other tools such as DRIFT and HubSpot a plus.
  • Power corporate user of automated engagement tools, ideally DRIFT or equivalent.
  • ROI-tracking skills, able to establish what is –or isn’t—working and make incremental improvements.
  • Excellent collaboration skills to interact with staff, colleagues, cross-functional teams and third parties.
  • Bachelor’s degree in business or marketing preferred.

Preferred Qualifications

  • Experience in testing and scaling activities at the campaign level, while also mapping results to individual accounts.
  • Data center, digital infrastructure expertise and/or standards and certifications experience.
  • Experience at targeting, large enterprise businesses and/or professional service organizations.
  • Strong analytical skills to measure and optimize marketing resource investment and campaign effectiveness.
  • Must possess excellent written, verbal and visual communication skills.
  • Self-starter combined with strong teamwork and partnering skills.

 

If you are interested, please email: resumes@uptimeinstitute.com

 


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